The Targeted Approach:
Reaching the Right Patients at the Right Time
Advertising brings in the customers, but it is your job to keep them buying from you.
Chet Holmes
The Power of Targeted Advertising
57% of patients who see targeted healthcare ads online are likely to schedule an appointment
Medical practices with well-managed ad campaigns see a 30% increase in ROI compared to those without.
Beyond Initial Patient Acquisition: The Lasting Benefits of a Strong Brand
Enhanced Patient Loyalty: A consistent brand identity across all platforms (website, social media, patient materials) can boost patient trust and loyalty by 38% (Source: The American Marketing Association, “The Power of Branding in Healthcare” 2022). Consistency reinforces your message and creates a memorable experience.
Beyond Initial Patient Acquisition
Promote New Services: A study published in the Journal of Medical Marketing in 2023 reveals that 68% of patients learn about new medical services offered by a practice through online advertising. Strategic ad campaigns can be a powerful tool to introduce and promote new services to your target audience.
Track and Analyze Performance: Unlike traditional advertising, targeted ad campaigns provide real-time data insights. Platforms used for ad management provide data on impressions, clicks, and conversions, allowing you to refine your approach and optimize your campaigns for maximum effectiveness. This data-driven approach is championed in books like “Predictable Results in Online Marketing” by Dan Kennedy.
Targeted Ads. Measurable Results. Maximize Your Reach and ROI.
Targeted ad campaigns are like a scalpel: precise and data-driven. You can craft messages that resonate with specific patient needs and concerns. By investing in targeted ad campaign management, you take control of your online presence, attract ideal patients, and achieve your practice’s growth goals in a measurable and strategic way.